Ablis needed to take their brand and business from startup to growth and chose Ravience to help them through the entire customer journey. We helped them:
- Map the customer journey, refine personas, and deliver a set of brand guidelines
- Take over and revamp the customer support function that was being handled internally
- Create blog and social media content to drive more website traffic
Ablis is a team of just-one-more-mile, “never stop or slow down” adventurers—just like you. When they started Ablis, there wasn’t a CBD infusion on the market to support their adventure goals. So they rolled up their sleeves and got to work. The result? A line of functional CBD infusions designed to support your active lifestyle.
Challenges & Objectives
Ablis was in a situation where what they created was good for when they started but wasn’t representative of the brand and customer experience they needed to reach the next level of growth.
Their team was heavily focused on opening distribution channels and supply chain, and their support needs were growing to a point where they needed dedicated help but the costs of doing so on their own were too high.
In addition, their website was functional but the imagery, copy, and UI/UX needed a complete overhaul to fit where the business had evolved and was heading. And they needed content to attract more organic website visitors.
How Ablis Went from Startup to High-Growth
Ablis hired Ravience and needed help on multiple fronts, all with relatively high urgency. The implementation plan was designed to first reduce costs, then generate revenue, and to use that revenue to fund a new website and content.
- Takeover of Zendesk and duties being performed by multiple people.
- Configure Zendesk to increase automations, efficiencies, and reduce costs.
- Convert website visitors into customers and convert interested distributors into leads.
- Create brand guidelines to unify the brand and the varying products.
- Create a content strategy for their blog and social media to drive organic traffic.
Ablis handed Ravience a list of FAQs and from there, it was up to Ravience to create SOPs and implement those new processes and policies into the systems and to train agents accordingly. There were new policies created as well in order to help Ablis run more smoothly internally. For example, the discount codes had run rampant and returns fell into the warehouse’s lap. Ravience re-engineered those policies and processes to make everything run smoother.
Then Ablis worked with Ravience’s team to unify around their brand’s evolution. They had created numerous CBD-infused products from flavored sparkling and still waters, concentrates, and topicals. They needed a way to unify those products in a single brand that made sense to their customer and also to evolve their brand’s aesthetics.
Finally, Ravience found that the stories from within the team at Ablis were resonating with customers, so Ravience created a content strategy that involves interviewing employees and using Ablis’ in-house photography.
With Ravience fully handling the customer support function and taking on the duties of numerous people within the company, Ablis was able to free up resources and reallocated some to higher priority work, and discontinued some contractor services.
The live chat function has generated sales and leads for distributors, and in turn, that’s led to added growth for Ablis.
And finally, they have a cohesive brand that’s reflected brilliantly across their website, social media, and blog content.
Ablis Starts Subscription Service
With Ablis’ brand fully integrated across all platforms and their customer experience being world-class, Ablis created a subscription service to help their customers always have the fuel they need to live an active lifestyle.